Monetization.wtf is your go-to resource to investigate how social media platforms redistribute revenue to their users.
With billions of dollars flowing through social media, understanding who gets paid by platforms, how much, and for what, is crucial to making sure that social media companies:
✔️ Compensate authentic content creation (including the media) fairly
❌ Don’t create harmful financial incentives
❌ Don’t subsidize actors involved with illegal content and activity
❌ Don’t sell compromised ad placements to advertisers
Platforms aren’t exactly volunteering information about their monetization activities and governance.
The website offers two main resources:
Monetization Tracker →
We keep track of key platforms’ monetization policies, revenue redistribution programs, and eligibility requirements, so that you can easily explore and compare:
- existing disclosures
- monetization rules and policies
- program eligibility requirements
- reported failures
Meta Publisher Archive →
Meta is the only company releasing lists of its active partner-publishers. We consolidate Meta’s ongoing disclosures to enable you to:
- check the monetization status and history of any account
- run your own investigations
- extract data for further analysis
Read about the Meta Publisher Archive and underlying data.
Still have questions about social media monetization?
Monetization.wtf is maintained by WHAT TO FIX, with financial support from Luminate.
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