https://www.sec.gov/ix?doc=/Archives/edgar/data/1652044/000165204423000016/goog-20221231.htm

Active policy strike,
Unprotected account (2FA)

YouTube Advertiser-friendly Content Guidelines

Low quality content,
Reused / unoriginal content,
Programmatically generated content

Explore existing reporting on YouTube revenue redistribution programs. 

In order to monetize on YouTube, publishing partners, accounts and content must comply with a range of policies:

Each account must also comply with minimum eligibility requirements.

Data not disclosed. Estimated at US$ 15-20b based on YouTube’s 

 redistribution of $70b to creators, publishers and artists for period 2020-2023

False

YouTube does not disclose its redistribution programs’ membership or financials. The platform provides occasional updates on its 

youtube circle.png

https://www.sec.gov/Archives/edgar/data/1326801/000132680123000013/meta-20221231.htm

Low quality content,
Reused / unoriginal content,
Engagement bait,
Paid-for political ad

Explore existing reporting on Facebook revenue redistribution programs. 

Facebook Brand Safety and Suitability Center

< 18 yrs old,
Politicians & government,
Entity previously banned from monetizing

In order to monetize on Facebook, publishing partners, accounts and content must comply with a range of policies:

Partial

Meta is the only company to disclose its redistribution programs' membership. Meta does not provides any information regarding its programs' financials or the enforcement of its monetization policies.

facebooklogo.png

Explore existing reporting on Instagram revenue redistribution programs. 

Ad revenue sharing programs stopped on 15 January 2025.

In order to monetize on Instagram, publishing partners, accounts and content must comply with a range of policies:

All ad revenue sharing programs ended in January 2025

instagram circle.png

https://www.businessofapps.com/data/tik-tok-statistics/

https://s3.eu-west-2.amazonaws.com/document-api-images-live.ch.gov.uk/docs/0m7DPgJC0LdUSttGiJaUtFWgUwIh_AK618dJx1huX8I/application-pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAWRGBDBV3F5SC5FFB%2F20240127%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20240127T102832Z&X-Amz-Expires=60&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAAaCWV1LXdlc3QtMiJHMEUCIFMoyZyTMIXRdojT%2Bnd0T9nf%2FlmuV3A4uC%2FG6off7QabAiEAwOyWXWu8tkZslDQN2W5JTDll22tiGrVJzhsnpyNggywqxAUIuf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAEGgw0NDkyMjkwMzI4MjIiDC2UoCETtCAEzGi%2F9iqYBeW1vGHYRsYZMfp3%2FOr5BK%2Fi%2BqHPmYoOOfis2XGawDLNfWl1bgVZPr9DAhlF%2Bky6JTzigkPXjANJgSUWIASpAK4DikT2vsb9YfSA%2FCi5o%2FuVDhXFRuhOHb%2Fd0EDzPe8pCnlPclXlQtgHhvBlJwyos2fD%2BNo9oRnI0P1ro%2BiYcOvtl8yz6guj4NXGnvtY7ybYLIwUpSJHcOBuZ989WVwgh1bnMMjHul985Xn6ZITnhIqYwhIZ%2BlYSrjfLVb%2B95VrffAmi0yCCkwUq94O%2BMKyYk2PU7RcEghn9j6px9NPAz578ENSJDx5ZGpsJmuQE%2Bw9I38BQQZxIo%2B2HZ5Npa2ghMnZN%2BCoU4KEVJrbhasJLHA6r71ik%2B8l1L%2FNXx5Rrj4w5gd79%2BhaJJeMgYAmkgXa2Y%2B1rvCIgUm3DvvaZxFQ2CMcS94ZJ3ayAflgy8xBIy8Ey5LK4o1xrqPBRBy8Jq9JLfxWRf86Yqt668kwITsoHWMdAwf2nOvlDmpKuMnZNxijcDIfBHRYDBSlVULKbC6Ezde4LbirepegayIbvwhPh8MI%2BbEXHNSgBO%2B68t0bwbHzCc2SCv8rPIURYgfcGg9ogHiSL2h39S4NE1E7Y17ouWT7uQq%2FJD3N4ZlOMTSbOFTajoQWvQ6jcn9HAvxYz00RtsJn9M%2B02H9Ih0MQ%2FAMnYoDVHzduDsNukLA60OyB8hARinfUrnHaetn07fk0NJOIxLWKmyKIBL5%2BrQkV4AmVyTHEObZyQE3yXcCxxegHtP%2FsbS%2FIRBIeRPq1MRQ2s%2F2Au1rmK%2FlMveLzKOQUGBRiYjJ1a2UvJMGO0cJEypiDNChoISZHINe%2BHM0lqlAdc3B%2FNjz3KziSKtCOELmjLlNr4o7x57c5o9Pld2WUwkOTSrQY6sQFxZWNRxsubrE9KQBqFzvg%2BCHXEz8pak%2F8huI0ujNSQzrE8z0r6YzYy%2FFWlbS%2FCLc3FmhyRtrCVJZh3PstIQHYEkJ6VjNawqBzSEqQ0sL7%2BUlsbbAr%2Fb2VLQo95QDSToO1SBkXeyyLSc8XyP2Qxa9P7oPa95g25i45S857WvGcpb414M7yF7fUpqTopCR8zZCz%2FsSGoW%2BYQFmLgAWvRTTc9xcLuvedEDgaEZ6O1IhdhlTU%3D&X-Amz-SignedHeaders=host&response-content-disposition=inline%3Bfilename%3D"companies_house_document.pdf"&X-Amz-Signature=ee672a336aea13c0a3314747c5d87ff8938c4bedaf0326e334f1a9518a0d928b

Explore existing reporting on TikTok revenue redistribution  programs. 

< 18 yrs old,
Business Accounts,
Affiliated Company Employees 

In order to monetize on TikTok, publishing partners, accounts and content must comply with a range of policies:

TikTok does not disclose its redistribution programs’ membership or financials. Tiktok does not provide any public information on its monetization policies’ enforcement.

tiktok circle.png

https://www.sec.gov/Archives/edgar/data/1564408/000156440823000013/snap-20221231.htm

Content Guidelines for Recommendation Eligibility

Explore existing reporting on Snapchat revenue redistribution programs. 

Data not disclosed. Estimated at Estimated at 100-300k.

< 16 yrs old,
Politicians & government,
Affiliated Company Employees,

In order to monetize on Snapchat, publishing partners, accounts and content must comply with a range of policies:

Each account must also comply with Snapchat programs’ minimum eligibility requirements.

Snapchat disclosed the aggregated amount redistributed to partner-publishers in its 

 but does not provide any public information on its programs’ membership or monetization policies’ enforcement.

snapchat.png

https://www.businessofapps.com/data/twitter-statistics/

Active policy strike, 
< 90 days of activity, 
Unverified account (email),
Unprotected account (2FA)

Low quality content,
Reused / unoriginal content

Explore existing reporting on X revenue redistribution programs. 

Data not disclosed. Estimated at Estimated at 150-200k. 

< 18 yrs old,
State-affiliated media,
Entity previously banned from monetizing

In order to monetize on X, publishing partners, accounts and content must comply with a range of policies:

Each account must also comply with X minimum eligibility requirements.

X does not disclose its programs’ membership or financial. The platform provides occasional updates on its 

x twitter.png

ongoing

snapchat

12,000+ watch hours (28d) or 10M+ views (28d)

discontinued

10+ snap (5+days / 5+use of snap creative tools)

facebook

Only publishers working with X Partner Managers eligible to apply

12,000+ watch hours (28d) or 25M+ views (28d)

available in 4 languages (English, Spanish, German and French)

phasing out

Available  to existing In-Stream Ads partners or on invitation

1,000+ watch hours (60d) (10,000+ for LIVE)

To creators

English

Leaked Instagram Report Shows Analysis of Creator Concerns on Equity

Media

Instagram

Library

To society

To media

YouTube

Facebook

TikTok

Brazil

- Indigenous creators face censorship on social media for content related to their cultures.
- The Kalapalo sisters use social media to raise awareness and preserve their traditions, despite challenges.
- Their online presence leads to financial independence and creative opportunities, such as publishing a novel and pursuing a TV deal.

Indigenous creators are clashing with YouTube’s and Instagram’s sensitive content bans

Is this account monetized?

?

Redistributed

60.5bn

Annual Revenue

‌

Monetizing Accounts

?

Redistributed

60.5bn

Annual Revenue

‌

Monetizing Accounts

?

Redistributed

60.5bn

Annual Revenue

‌

Monetizing Accounts

?

Redistributed

Public Disclosures

Platform Monetization Policies

Program Eligibility Requirements

In-Stream Ads

Ads in Profile Feed

Ads on Reels

Curious who makes money from Instagram?