https://www.sec.gov/ix?doc=/Archives/edgar/data/1652044/000165204423000016/goog-20221231.htm

Active policy strike,
Unprotected account (2FA)

YouTube Advertiser-friendly Content Guidelines

Low quality content,
Reused / unoriginal content,
Programmatically generated content

Explore existing reporting on YouTube revenue redistribution programs. 

In order to monetize on YouTube, publishing partners, accounts and content must comply with a range of policies:

Each account must also comply with minimum eligibility requirements.

Data not disclosed. Estimated at US$ 15-20b based on YouTube’s 

 redistribution of $70b to creators, publishers and artists for period 2020-2023

False

YouTube does not disclose its redistribution programs’ membership or financials. The platform provides occasional updates on its 

youtube circle.png

https://www.sec.gov/Archives/edgar/data/1326801/000132680123000013/meta-20221231.htm

Low quality content,
Reused / unoriginal content,
Engagement bait,
Paid-for political ad

Explore existing reporting on Facebook revenue redistribution programs. 

Facebook Brand Safety and Suitability Center

< 18 yrs old,
Politicians & government,
Entity previously banned from monetizing

In order to monetize on Facebook, publishing partners, accounts and content must comply with a range of policies:

Partial

Meta is the only company to disclose its redistribution programs' membership. Meta does not provides any information regarding its programs' financials or the enforcement of its monetization policies.

facebooklogo.png

Explore existing reporting on Instagram revenue redistribution programs. 

Ad revenue sharing programs stopped on 15 January 2025.

In order to monetize on Instagram, publishing partners, accounts and content must comply with a range of policies:

All ad revenue sharing programs ended in January 2025

instagram circle.png

https://www.businessofapps.com/data/tik-tok-statistics/

https://s3.eu-west-2.amazonaws.com/document-api-images-live.ch.gov.uk/docs/0m7DPgJC0LdUSttGiJaUtFWgUwIh_AK618dJx1huX8I/application-pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAWRGBDBV3F5SC5FFB%2F20240127%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20240127T102832Z&X-Amz-Expires=60&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAAaCWV1LXdlc3QtMiJHMEUCIFMoyZyTMIXRdojT%2Bnd0T9nf%2FlmuV3A4uC%2FG6off7QabAiEAwOyWXWu8tkZslDQN2W5JTDll22tiGrVJzhsnpyNggywqxAUIuf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAEGgw0NDkyMjkwMzI4MjIiDC2UoCETtCAEzGi%2F9iqYBeW1vGHYRsYZMfp3%2FOr5BK%2Fi%2BqHPmYoOOfis2XGawDLNfWl1bgVZPr9DAhlF%2Bky6JTzigkPXjANJgSUWIASpAK4DikT2vsb9YfSA%2FCi5o%2FuVDhXFRuhOHb%2Fd0EDzPe8pCnlPclXlQtgHhvBlJwyos2fD%2BNo9oRnI0P1ro%2BiYcOvtl8yz6guj4NXGnvtY7ybYLIwUpSJHcOBuZ989WVwgh1bnMMjHul985Xn6ZITnhIqYwhIZ%2BlYSrjfLVb%2B95VrffAmi0yCCkwUq94O%2BMKyYk2PU7RcEghn9j6px9NPAz578ENSJDx5ZGpsJmuQE%2Bw9I38BQQZxIo%2B2HZ5Npa2ghMnZN%2BCoU4KEVJrbhasJLHA6r71ik%2B8l1L%2FNXx5Rrj4w5gd79%2BhaJJeMgYAmkgXa2Y%2B1rvCIgUm3DvvaZxFQ2CMcS94ZJ3ayAflgy8xBIy8Ey5LK4o1xrqPBRBy8Jq9JLfxWRf86Yqt668kwITsoHWMdAwf2nOvlDmpKuMnZNxijcDIfBHRYDBSlVULKbC6Ezde4LbirepegayIbvwhPh8MI%2BbEXHNSgBO%2B68t0bwbHzCc2SCv8rPIURYgfcGg9ogHiSL2h39S4NE1E7Y17ouWT7uQq%2FJD3N4ZlOMTSbOFTajoQWvQ6jcn9HAvxYz00RtsJn9M%2B02H9Ih0MQ%2FAMnYoDVHzduDsNukLA60OyB8hARinfUrnHaetn07fk0NJOIxLWKmyKIBL5%2BrQkV4AmVyTHEObZyQE3yXcCxxegHtP%2FsbS%2FIRBIeRPq1MRQ2s%2F2Au1rmK%2FlMveLzKOQUGBRiYjJ1a2UvJMGO0cJEypiDNChoISZHINe%2BHM0lqlAdc3B%2FNjz3KziSKtCOELmjLlNr4o7x57c5o9Pld2WUwkOTSrQY6sQFxZWNRxsubrE9KQBqFzvg%2BCHXEz8pak%2F8huI0ujNSQzrE8z0r6YzYy%2FFWlbS%2FCLc3FmhyRtrCVJZh3PstIQHYEkJ6VjNawqBzSEqQ0sL7%2BUlsbbAr%2Fb2VLQo95QDSToO1SBkXeyyLSc8XyP2Qxa9P7oPa95g25i45S857WvGcpb414M7yF7fUpqTopCR8zZCz%2FsSGoW%2BYQFmLgAWvRTTc9xcLuvedEDgaEZ6O1IhdhlTU%3D&X-Amz-SignedHeaders=host&response-content-disposition=inline%3Bfilename%3D"companies_house_document.pdf"&X-Amz-Signature=ee672a336aea13c0a3314747c5d87ff8938c4bedaf0326e334f1a9518a0d928b

Explore existing reporting on TikTok revenue redistribution  programs. 

< 18 yrs old,
Business Accounts,
Affiliated Company Employees 

In order to monetize on TikTok, publishing partners, accounts and content must comply with a range of policies:

TikTok does not disclose its redistribution programs’ membership or financials. Tiktok does not provide any public information on its monetization policies’ enforcement.

tiktok circle.png

https://www.sec.gov/Archives/edgar/data/1564408/000156440823000013/snap-20221231.htm

Content Guidelines for Recommendation Eligibility

Explore existing reporting on Snapchat revenue redistribution programs. 

Data not disclosed. Estimated at Estimated at 100-300k.

< 16 yrs old,
Politicians & government,
Affiliated Company Employees,

In order to monetize on Snapchat, publishing partners, accounts and content must comply with a range of policies:

Each account must also comply with Snapchat programs’ minimum eligibility requirements.

Snapchat disclosed the aggregated amount redistributed to partner-publishers in its 

 but does not provide any public information on its programs’ membership or monetization policies’ enforcement.

snapchat.png

https://www.businessofapps.com/data/twitter-statistics/

Active policy strike, 
< 90 days of activity, 
Unverified account (email),
Unprotected account (2FA)

Low quality content,
Reused / unoriginal content

Explore existing reporting on X revenue redistribution programs. 

Data not disclosed. Estimated at Estimated at 150-200k. 

< 18 yrs old,
State-affiliated media,
Entity previously banned from monetizing

In order to monetize on X, publishing partners, accounts and content must comply with a range of policies:

Each account must also comply with X minimum eligibility requirements.

X does not disclose its programs’ membership or financial. The platform provides occasional updates on its 

x twitter.png

ongoing

snapchat

12,000+ watch hours (28d) or 10M+ views (28d)

discontinued

10+ snap (5+days / 5+use of snap creative tools)

facebook

Only publishers working with X Partner Managers eligible to apply

12,000+ watch hours (28d) or 25M+ views (28d)

available in 4 languages (English, Spanish, German and French)

phasing out

Available  to existing In-Stream Ads partners or on invitation

1,000+ watch hours (60d) (10,000+ for LIVE)

To society

To media

English

YouTube

Facebook

Media

Instagram

TikTok

Library

France

Russia

Ukraine

United States

- 41 TikTok accounts using AI-generated narration to spread political misinformation
- Published 9,784 videos in 458 days, garnering over 380 million views
- False, misleading, or baseless narratives advanced include:
- Former President Donald Trump being arrested and attacking Maine's Secretary of State
- Rep. Marjorie Taylor Greene being pregnant with former President Donald Trump's child
- NATO deploying troops in Ukraine
- France leaving the EU in the coming weeks
- The U.S. being behind the March 2024 attack on the Crocus City Hall terrorist attack in Moscow

TikTok Content Farms Use AI Voiceovers to Mass-Produce Political Misinformation 

North Macedonia

• There is an entire industry of creators, influencers, and software developers selling templates, stock clips, and AI tools to help people create low-quality spammy videos on TikTok. (No specific data or percentages mentioned)
• Musa Mustafa, a prominent figure in this industry, makes most of his money from a Discord channel called "Media Metas," which has 80,000 members and a locked premium section that costs $40 per month. (No specific data or percentages mentioned)
• There are various AI tools available, such as 

, and Visla, that automate the process of generating viral clips, creating AI-narrated videos, and editing content for platforms like TikTok. (No specific data or percentages mentioned)

Inside the World of TikTok Spammers and the AI Tools That Enable Them

Israel

Palestine

- TikTokkers are using a livestreaming feature to cash in on the Israel-Hamas war, with TikTok taking up to 50% of the earnings.
- Creators engage in "live matches" where they represent Israelis or Palestinians and encourage followers to donate expensive gifts. The side with the most gifts wins.
- TikTok shares 50% of its net revenue from virtual items with creators, after deducting required payments to app stores and payment processors.

TikTok Streamers Are Staging ‘Israel vs. Palestine’ Live Matches to Cash In on Virtual Gifts

Is this account monetized?

?

Redistributed

23.3bn

Annual Revenue

‌

Monetizing Accounts

?

Redistributed

23.3bn

Annual Revenue

‌

Monetizing Accounts

?

Redistributed

23.3bn

Annual Revenue

‌

Monetizing Accounts

?

Redistributed

Public Disclosures

Platform Monetization Policies

Program Eligibility Requirements

Creator Rewards Program

Curious who makes money from TikTok?